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Canada boosts advertising budget for tar sands, Keystone XL

Canada has increased their expenditure on advertising for tar sands and the Keystone XL pipeline from $9 million in 2012, to $16.5 million in 2013, Peixe writes. The advertising campaign is targeted at Obama administration officials, hoping to sway their opinion on Keystone XL.

Native Advertising Trend Has Some (Including Google) Concerned

Native advertising spend is on the rise, and is expected to reach $4.57 billion in 2017. For comparison, last year it was at $1.63 billion, and is projected to hit $2.36 billion this year. When we talk about native advertising, …

Google, AdZouk unveil 1st hybrid ad network

(MENAFN - Khaleej Times) Internet giant Google and online advertising network AdZouk have launched AdZouk DSP, enabling the latter to become the region's first and only hybrid advertising ...

Sina Posts Loss as China Slowdown Damps Online Advertising

Sina Corp. (SINA) , owner of China ’s largest Twitter-like service, posted a first-quarter loss as an advertising slowdown damped revenue and the company spent more on developing mobile applications.

Mom arrested, accused of advertising child online

HUFFMAN, Texas, May 16 (UPI) -- A mother from Texas was arrested for allegedly trying to give away her toddler through a Craigslist ad, officials said.

Performance Advertising Network Jebbit Partners With MRY to Convert Casual Consumers Into Brand Advocates

Jebbit, the online advertising network, has partnered with MRY, the digital marketing and technology agency, to provide brands with an interactive ad model that inspires brand love and action. The partnership ...

Performance Advertising Network Jebbit Partners With MRY to Convert Casual Consumers Into Brand Advocates

Research and Markets: Analyzing the Australian Media & Advertising Industry 2013

Research and Markets has announced the addition of the "Analyzing the Australian Media & Advertising Industry"

Network Advertising Initiative Releases Final 2013 Code of Conduct for Interest-Based Advertising

The Network Advertising Initiative today announced that it has finalized its 2013 Code of Conduct after receiving public comments on a draft released in March. The final Code takes into account the expanded ...

Network Advertising Initiative Releases Final 2013 Code of Conduct for Interest-Based Advertising

Frontline(R) Plus Partners With MediaBrix for Cross-Platform Advertising Campaign Leveraging Breakthrough Moments in ...

MediaBrix, the leading advertising platform for social and mobile games, today announced that it has been selected by Frontline® Plus, the #1 vet-recommended product for flea and tick control , to create ...

Sid Paterson Advertising Teams Up with J&L Marketing

Sid Paterson Advertising , a full service advertising and marketing agency with corporate offices in New York City and Hawthorne, New Jersey, is proud to announce their new pa

Advertising Innovator William Apfelbaum Joins Screenvision Board of Directors

NEW YORK, May 15, 2013 /PRNewswire/ -- Screenvision , a national leader in cinema advertising, announces William M. Apfelbaum as the newest board member of the company, effective immediately. Apfelbaum, ...

Metamarkets Wins Gold for Best Real-Time Analytics Deployment at the 2013 Network Products Guide Awards

Metamarkets, the leader in real-time analytics for online advertising, today announced that Network Products Guide has awarded Metamarkets the Gold winner for Best Deployment and Case Study at the 8th ...

Suing Over Keyword Advertising Is A Bad Business Decision For Trademark Owners

Trademark owners rarely win keyword advertising lawsuits in court. Reinforcing this conclusion, another trademark owner lost a trial over competitive keyword advertising despite a number of key facts in its favor. Given how often trademark owners lose keyword advertising lawsuits, why do they keep wasting their time and money?

Chinese Online Video and Social Advertising Transition Into the Monetization Phase: A Wall Street Transcript Interview ...

67 WALL STREET, New York - May 14, 2013 - The Wall Street Transcript has just published its Internet Services Report offering a timely review of the sector to serious investors and industry executives. ...

ChinaJoy to See New Wave of Mobile Advertising

Mobile advertising saw a significant breakthrough in Q1 2013 in terms of customer acceptance and click volume of mobile advertising brands, with some industry players estimated to

ChinaJoy to See New Wave of Mobile Advertising

Mobile advertising saw a significant breakthrough in Q1 2013 in terms of customer acceptance and click volume of mobile advertising brands, with some industry players estimated to

Online Advertising in Vietnam Just Got Way Better: Google AdSense Debuts In Vietnam

In Vietnam, one of the most popular models for internet companies and startups to make money in the consumer space is online marketing. It’s only natural, after all, since Vietnamese consumers are still ...

Cyber Gear Reports Importance of Text Advertising in Online Marketing

DUBAI, United Arab Emirates -- The growing importance of text advertising to promote any product or service online cannot be ignored. Despite all the buzz about rich media lately, the simple text ad is ...

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